[Epo-marketing] Proposal: 52 Weeks of Perl

[Christopher Nehren]

On Wed, Dec 03, 2008 at 11:03:59 -0800 , J. Shirley wrote:
> I have an initial proposal that should have immediate feedback.
> Please respond with any comments, questions or ideas.
> 
> I propose that we (the EPO) initiate weekly contact with an
> Industry-respected publication (either in print or digital format) to
> establish a series of articles favorable to the packages and
> methodologies backed by the EPO.

Sounds excellent. So long as we have sufficient tuits to get things
written (I'll volunteer when I have said tuits), that'll be a great help
in getting the word out about Perl. Perhaps writing a number of articles
in advance and then soliciting publications for inclusion would be
better? That way the bulk of the work won't miss the deadlines.

> The articles or interviews should be based specifically towards the
> audience of the publication, as evidenced by my initial suggestions
> below.  I propose contact be made no later than Tuesday, with one
> contact to each publication per week.  This should give significant
> time to carefully responding and being attentive to each publication,
> without crowding our own schedules to the point where something falls
> through the cracks.

Sounds reasonable enough. Not every publication will respond right away,
of course, so that should spare up some time. Some stick poking may be
needed then. :)

> Initial list of publications to contact (all in print, digital
> suggestions welcome), along with a proposed angle:
> 
> CIO Insight - Saving time and money with OSS and CPAN
> Public CIO - Saving time and money with OSS and CPAN
> Website Magazine - Rapid application development using leading Perl practices
> Baseline - Leadership, "What can OSS do for your business in
> atremulous economy" (hiring, passionate devs, etc)

> T.H.E. journal - Perl in Academia (Perl as a student programming
> language, Summer of Code?)

This one is tricky ... but also important. From my (limited) experience
in the US, lots of schools have very cushy deals with MS and Sun. 

> CSO - Writing secure perl applications (not sure if the EPO wants this)
> eWEEK - Perl beyond the duct tape
> InformationWeek - Upcoming Perl (5.10 and beyond)
> KMWorld - Upcoming Perl (5.10 and beyond)
> Redmond - Perl on Win32 (perhaps get an ActiveState/Strawberry person
> in? Is this for the EPO?)

Windows is just as viable a domain for EPO as any other platform, IMO.
While the Perl community certainly has its preferences, we're not
strictly targetting the Perl community. Outsiders matter just as much as
those already using Perl. More so, in fact, because outsiders represent
ideas, viewpoints, experience, and knowledge that we don't have
presently. As I wrote in the article posted here, Perl is a great
technical melting pot. We need to work on the cultural aspects, though.
Being welcoming of Windows users (though with a strong preference for
Strawberry, of course) is critical for this.

-- 
Thanks and best regards,
Christopher Nehren
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