[Catalyst] RFC: Sample press release and announcement homepage

[Jesse Sheidlower]

On Fri, Apr 24, 2009 at 09:27:42PM +1000, Chris wrote:
> > You have to have an answer to the question 'if it's so great why have
> > I never heard of it before?'  Particularly since the people you're
> > aiming at (/. and digg readers) are exactly the people who judge the
> > merits of something based on how much they hear about it.
> >
> 
> Kudos to John for putting in the effort to put together this PR, but
> my thoughts were pretty similar to Ian - it needs to immediately
> address the question 'why should I care'. It probably doesn't matter
> to newcomers that the project was coordinated by IRC/mailing
> lists/etc.

I've restructured the press release based on comments from
John, Chris, and others. Still some XXX's to fill in, but I
wanted to get it in more decent shape. Can one of you guys who
knows the benchmarks of iPlayer and so forth bang on it for a
bit?

Jesse